THE MOST DANGEROUS WATER IN THE WORLD
Lessons from the mosh pit… (in 2 mins) In 2009, a man called Mike Cessario was at the Warped Tour,
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Lessons & Insights
Quick reads on positive-sum thinking and creating an unfair advantage
THE CATERPILLAR THAT ATE THE HEADLINES
Lessons from the cake aisle… (in 2 mins) In April 2021, Marks & Spencer did something that should have been
THE MOVEMENT THAT NOBODY MARKETED
Lessons from the park… (in 2 mins) On a Saturday morning in October 2004, 13 people turned up to Bushy
THE MAP THAT CHANGED NOTHING
Lessons from the kerb… (in 2 mins) Remember phoning for a taxi? You’d call the local firm. Someone would answer,
SHOWING YOUR WORKING
Lessons from the living room… (in 2 mins) Before Dyson, every vacuum cleaner worked the same way. You pushed it
WEARING YOUR WEAKNESS LIKE ARMOUR
Lessons from the condiments aisle… (in 2 mins) In the 1970s, Heinz had a problem. A well funded competitor had