WHO OR WHAT WINS
LESSONS FROM THE JUNGLE… The creative thinker and all-round genius that is Dave Trott, coined expression Predatory Thinking; he even
Create Your Unfair Advantage
Marketing & Fundraising consultancy helping brands stand out and win the battle for attention.
Positive-Sum Thinking
Resources are finite. Time, money, attention… When people choose one thing, they’re choosing not to do everything else. Every choice is a zero-sum game.
Marketing is about driving audiences to choose you. But it’s not always a level playing field. There are always ways to push choice in your favour
We call that push positive-sum thinking. It’s about out-performing the competition, not out-spending them.
Nick Daniel – Director
Prior to founding Flying Foxes, Nick was the Marketing Director for Dogs Trust. Over the last decade Nick doubled the charity’s awareness, making them the fastest growing charity on Charity Brand Index, since their records began. And grew the charities income by over £50 million per annum, taking them in the UK’s top 10 charities.
Prior to that Nick worked in strategy and planning at various advertising and marketing agencies where the ideas behind Flying Foxes and positive-sum thinking began.
Positive-Sum Thinking
It’s sadly true that resources are finite; there’s a limited amount of time, money, coffee…
So, when people choose to do one thing with a resource they have also decided, sometimes unconsciously, not to do everything else with it. Effectively, every choice is a zero-sum game.
It’s the key driver in marketing, persuading our audiences to choose us. And since we used the word game, it makes marketing the game of driving our audiences to use their resources in our favour. But it’s not always a game with a level playing field and there are always ways to push choice in your favour.
We call that push positive-sum thinking It’s about out-performing the competition not out-spending them.
How We Help
01
Interim & Fractional Solutions
Support in directing and leading marketing and income generation teams
02
Strategic & Campaign Development
Campaign and marketing strategy focused on driving growth through competitive advantage
03
Programme Performance Review
Reviewing & optimising current programme performance
04
Agency Partnerships Support
Managing, sourcing & onboarding agency partners
Lessons & Insights
Quick reads on positive-sum thinking and creating an unfair advantage
THE POWER OF TRIBES
Lessons from TEXAS… (in 2 mins) In marketing, one of the most powerful strategies is building a tribe, a loyal group
THE POWER OF SIMPLICITY
Lessons from Winston Churchill… (in 2 mins) Allegedly, at the height of the second world war and at the end of
USING YOUR WEAKNESS
Lessons from gaming… (in 2 mins) The gaming market was an arms race to build ever better, faster, more realistic gaming
CHANGING THE RULES OF THE GAME
Lessons from a discount store… (in 2 mins) We spend a huge amount of our time as marketeers understanding the rules
FAKE IT TILL YOU MAKE IT?
Lessons from the sea floor… (in 2 mins) Nature is a battle between chaos and order? The lobster has been around