FLYING FOXES
A series of posts about the thinking behind the Unfair Advantage approach
- Changing the rules of your market
- Using your competitor’s strengths against them
- Leveraing your weaknesses against competitors
- Changing the size of the problem
- Reframing your marketplace
- Choosing another problem to solve
- Leveraging behaviour
- What can you borrow
- Who can to partner
- Can you build a tribe
POSTS
LESSONS FROM THE JUNGLE
Asking better questions…
LESSONS FROM TEXAS
Building a tribe…
LESSONS FROM CHURCHILL
The power of simplicity
LESSONS FROM GAMING
Using your weaknesses…
LESSONS FROM THE SEA
Fake it till you make it…
LESSONS FROM THE AISLES
Changing the rules of the game…
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